The growth of experiential marketing has proven that the days when companies are solely relying on product quality and positive brand image to reach the hearts and minds of their target audience is now over. Any company is able to offer great features and benefits but it is the overall sensory experience that it can provide is the element that integrates a brand into the daily lives of consumers. We are in an era of fast changes and dynamic multimedia communication that has overrun the traditional approaches of marketing. Learn how to stay ahead a have a winning strategy for your brand.
Connect your online and offline marketing campaigns
Creating a one-of-a-kind experiential marketing campaign that inspires people’s emotions and allows them to share their experience in real time by engaging their own personal networks through social media, is a powerful method for furthering the reach of your brand into the everyday lives of your target audience. By spreading the word about your company and your event in real time through social media can instantly put you in front of thousand of prospective customers.
Leaving a lasting impression with an event photo and videos
Once that you have everybody’s attention, the best way to sustain it is with photos and imagery. Social media has elevated photos and videos to a whole new level of popularity. Photos and images do connect with people on a more personal level that words simply cannot. Also, photos and images easily convey information to which customers can relate to. Adding event photography as a part of your experiential marketing brand experience is a great tool that will boost your impact both online and offline, even after your event is over.
Almost nine out of ten consumers become regular customers after attending a live event. Here are other facts:
- 88 percent of event guests who buy once said afterwards they become loyal brand customers.
- 54 percent said they purchased the product or service at a later date.
- 52 percent said that they bought the product or subscribed to a service promoted at a recent event they have attended.
- 95 percent of consumers reports that their participation in a recent event made them more inclined to purchase the products promoted.
In order to maximize your marketing success, it is best to give your event guests a reason to smile and enjoy themselves while generating high-quality branded visual content that will interest their family and friend on social media. Photo Booth Rental Jacksonville will partner with you to created a unique, custom designed photo booth for your experiential marketing campaign that will make your event unforgettable.