As mentioned by marketing teacher, Neil Patel, 72% of marketing professionals assume branded material is a lot more reliable than promoting in a magazine; 69% mention it’s better to direct-mail advertising and Public Relations.” With that being claimed, one particular vital aspect of digital marketing and branding is to discover all the possibilities, or real estate, readily available for you to improve and scale your brand.
As an example, when coming up with visuals and digital initiatives, the computer or laptop monitor, e-mail headline, social media network or mobile phone presents pre-formatted image measurements and also dimensions to work with. They provide you a pre-sized area to fill out with your branding, content, and pictures virtually any way you please.
When you are organizing a party, it’s necessary to make certain you are really taking advantage of each and every approach possible in order to grow your brand and take full advantage of return on investment (ROI). You could have a pre-designated area offered, however that should not be all you consider in terms of real estate.
And now more than ever, it is necessary to discover and maximize each one of your branding possibilities for event marketing. You could think about incorporating your logo to name tags, having a branded burst page here or there, or imprinting your logo on napkins or drinkware– however what takes place with your branding shortly after the big event? Is it feasible to broaden your branding into real estate past your event? The response is a resounding “yes!”.
With today’s society, we are prompted to share and post pictures whenever we’re having a good time, that’s the entire reason social media was created. #FoMO or the Fear of Missing Out is without a doubt a real and motivating force. In other words: people remember experiences when they are having shared, collective fun while having fun with a party or event.
Anyone could be thinking, “Well, individuals will certainly take pictures at our gathering and share it on their social media networks or with coworkers.” And that’s probably a safe assumption.
Still, can you stretch your marketing and branding far beyond an event, just by hosting a photo booth? Why not exploit the real estate of their photos? Because, relying on your visitors’ selfies perhaps isn’t within your brand name’s best interest. Here are a couple of reasons why:
We have likely all judged someone’s selfie that did not come out so good.
Many people retake pictures for what looks like hours right before they eventually have one semi-decent picture. And even celebrities like Nick Viall acknowledge their selfie game isn’t as compelling as it appears. Supposing that you depend on your visitors’ selfies, you’re not ensuring a high-quality, unforgettable, and amazing photo experience.
You are generally taking on the risk of forfeiting branding options on social media.
Social platforms allow you three options to add branding (and also earn value from) a post.
They would include:
- the location of your occasion or company under the poster’s social media handle
- your activity’s or business’ hashtag on the side of or under the picture
- your business’s social media handle somewhere in the post text
So, with a low opportunity of your visitors taking good selfies, adding the location, keeping in mind your social media handle, and throwing in an applicable hashtag, it’s not actually worth banking on attendees to actually do a great deal for you in the marketing and branding division. Anyway, you want them to be enjoying your event and having memorable fun– not spending extra time on their phones.
Just how you could make the most of marketing and branding real estate with a photo booth at your event
A photo booth delivers entertainment for your visitors. It really gives your guests something to do between all of the some other activities at your event. It also helps break the ice and ease everyone up.
It is customizable. You have the option to make sure your branding and messaging is shown specifically how you would like it to be, while also featuring consistency throughout every single picture.
Your guests acquire a party gift. Exactly who doesn’t love party favors? Allow your guests to take away their momentous moment.
In the interest of you upcoming event, make sure that you are maximizing all the branding real estate at your disposal. Presenting your visitors with a cool activity, as well as a take-home party favor, is a win-win for both your branding and your visitors.
If you are all set to bring unforgettable fun and increase your marketing and branding real estate at your next event, contact us, we ‘d love to help!